Architectural, because it's deconstructed and restructured.

Disobedient, because it’s  disruptive and edgy.

Brainy, because it’s sophisticated and intellectual.

Minimal,  (cut, disembellished, essentialized) 

Sustainable, (locally handcrafted, limited editions, ecological process)

Postindustrial,  (technical, recycled, present)

The core brand DNA is centered on the individual, not gender or sex orientation, societal order or other normative pressures, but on the playful, imaginative tales that breathe freedom of self-expression.

The aesthetics brings a strong Japanese influence, are disobedient to any trends, focusing more on the design part of the garments and less on the fashion part of them. 

The conceptual approach towards fashion design challenges and experiments with pattern making, through a mix of extremely structured with apparently shapeless garments, strong geometric cuts and soft ovoid silhouettes, still resulting in simple, clean lines. 

The emphasis on the construction process results in the versatility and peculiar style of the garment.