Reality is but a mere illusion, as no present moment has not yet been struck by a little daydream. Bianca Popp is a Paris based fashion label of contemporary womenswear. Inspired by the carefree woman who is always true to herself, her clothes come alive as subtle conclusions of a conversation between sartorial research and clever concepts.

The SS2017 collection, called Disruptive Dreams, is inspired by a nostalgia of living somewhere else — the town girl dreaming of living in the country, the country girl dreaming of living in the city, neither giving up on who they are. Both try to acquire a different kind of ease. They meet in the middle, in a place where all their decisions collide and convolute, a place that is not one nor the other, a place where everything is almost possible.

Each piece is thoroughly thought over to encapsulate subtle artistic and historical references. Destined for the refined perpetual traveller, designs make use of highly architectural shapes and technical fabrics. While many garments are one cut only, they follow shape and structure organically. There is a certain easiness reflected in the choice of fabric, that is unusual for clothing, but practical and wearable. Highly processed and natural fibers combine in colours like white, black, grey, blue, or yellow to a timeless effect.

It is clear that in the heart of Bianca Popp there is a perceivable love for costume that never disappeared. It just shifted, as life unfolds, adapting itself to telling a whole different story.

Bianca Popp is a Romanian-born designer, who grew up surrounded by the uni-dress code during communism. Thus, her decision of starting a clothing range was based on an obvious need of individuality and self expression. With a former background in the semiotics of theatre, she graduated from Istituto Marangoni Milan and worked as a clothing designer at 10 corso como, before founding her own label in 2008. In March 2015 Bianca Popp showed her AW 2016 collection at Paris Fashion Week.

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